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Jan 2, 2024


TicketSmarter’s Innovation and Database Focus is Key To Future Events Being Produced at Northwest Houston Track

HOUSTON, TX –  The 43-day Thoroughbred meet will get underway on Friday, January 5, 2024, with live racing set for Friday’s at 6:30 p.m. and Saturday and Sundays at 1 p.m. (Central). This will be Sam Houston’s 30th racing season and with it comes a new ticketing partner – TicketSmarter which will begin offering online purchases for all its Houston live dates and events in 2024.


The Houston Racing Festival highlights the Thoroughbred stakes schedule and will be contested on Saturday, January 27 with a 1:00 p.m. first post. Inaugurated in 2013, the marquee racing event will be  anchored by the $300,000 Houston Ladies Classic (G3) and the $200,000 John B. Connally Turf (G3).  The $100,000 Bob Bork Texas Turf Mile, $100,000 Bara Lass and $100,000 Groovy Stakes will also be contested.  


Sam Houston Race Park opened as the first Class 1 racetrack in Texas on April 24, 1994. Promotions for racing fans and the celebration of racing and breeding in the Lone Star State will be prominent throughout the upcoming meet. 

"TicketSmarter is proud to support Penn Entertainment’s Sam Houston Race Park and the Houston marketplace," TicketSmarter CEO Jeff Goodman said. "We look forward to developing a strong relationship with the track and providing an elevated ticketing experience for their fans."

As the official ticket partner, TicketSmarter will gain exclusive marketing and sponsorship rights for Sam Houston Race Park and give fans a safe, trusted platform where they can buy tickets for races, special events and concerts being planned in 2024.

“We reviewed our ticketing needs and ability to provide a service to our horse racing fans, Horsemen | Horsewomen and non-racing special events, and TicketSmarter made a compelling presentation," Vice President and General Manager of Texas Racing Operations – Bryan Pettigrew said. "We look forward to learning more about our customers, their ticket purchasing needs and the TicketSmarter ticket-buying experience."


About Sam Houston Race Park

Sam Houston Race Park is Houston’s premier racing and entertainment facility, located just 15 miles northwest of downtown Houston. Owned by Penn Entertainment Inc. (NASDAQ – PENN), the racetrack, which opened in 1994, offers a variety of attractions for businesses, group outings and families during racing and the off-season. The track is best known for its award-winning dining and features multiple areas for fans looking for casual to upscale dining options including its Winner’s Circle Restaurant, Jockey Club, Luxury Suites and Pavilion Centre. For more information or tickets to upcoming live racing, shows and events, please visit or follow on: FacebookInstagramTwitterTikTok or YouTube.


About TicketSmarter
TicketSmarter is an online ticket marketplace and a proud member of the Digital Ally Companies (NASDAQ: DGLY). TicketSmarter offers tickets to more than 125,000 live events ranging from concerts to sports and theatre shows. TicketSmarter is a primary and secondary ticketing solution for events and high-profile venues across North America including more than 300 professional sports teams and collegiate athletic departments. TicketSmarter is also dedicated to giving back through contributions to charitable organizations. To learn more about TicketSmarter, visit, and follow @TicketSmarter on FacebookTwitter, and Instagram.



Photos:  Coady Photography