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The Park Increases Partnerships for Live Racing & Concert Events for the 2009 Season


HOUSTON (May 20, 2009)—Sam Houston Race Park (, Houston’s premier sports and entertainment destination, has added more than 10 new sponsors to the 2009 live racing and concert season. 
“Sam Houston Race Park has secured a variety of new partnerships for the 2009 season and we are extremely excited about increasing our sponsorship presence for the year as well as enhancing our live racing and concert products,” said Wayne Hodes, Chief Sales and Marketing Officer and Senior Vice President, Sam Houston Race Park. “We are committed to working with businesses that aim to develop and grow along with The Park and look forward to building upon these relationships for years to come.”

StarTex Power ( is a Texas-based retail electricity provider that offers residential and business customers the best of both worlds – the same reliable power customers already have, but with new low rates and great customer service.  Each live racing date at The Park is powered by Star Tex. 

L’Auberge du Lac (  is Lake Charles, Louisiana’s premier Hotel & Casino facility which is ideally located for the business traveler or the customer who is looking for the ultimate in hospitality and dining experiences, plus non-stop Vegas-style gaming action.

Sunbelt Rentals ( is one of the largest equipment rental companies in the U.S.  Based in Fort Mill, South Carolina, they serve the needs of a wide variety of customers – from commercial, residential, municipal and specialized service industries to weekend do-it-yourselfers.

Other new partners include: ABC Pest, Pool & Lawn, Black Iguana wine-based margaritas, Emirate Airlines, Community Coffee, Dreyers Ice Cream, Coushatta Casino & Resort, and C & D Scrap Metal.
Each of The Park’s new partners will be prominently displayed on the new 20 ft. by 40 ft. LED video tote board score board system featuring commercial spots and logo recognition on all live race days.  In addition, many will be featured throughout the summer as part of  Saturday Value Day, which runs May 2 through August 29, and features a 1 p.m. post time, extended race cards and the Verizon Wireless Summer Concert Series on the Bud Light Stage immediately following racing.  

Value Day also includes the FREE Fun Zone with a variety of free giveaways featuring items from all of The Park’s top sponsors, a misting tent, interactive vendor booths and games, a variety of hot food off the grill, the beer zone, frozen margaritas and more! 

Sam Houston Race Park is Houston’s premier racing and entertainment facility, located just 15 minutes from downtown Houston, and offers a variety of attractions including 19 luxury suites overlooking the race track, The Pavilion Centre, and award-winning dining options at the Winner’s Circle Restaurant and Jockey Club.  The Park’s newest addition, The Showgrounds, is an all-ages venue that hosts annual Country, Classic Rock and Contemporary concert events throughout the year.  For more information on upcoming shows, events and tickets, please visit

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