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COUNTRY THROWDOWN TOUR 2010 PRESENTED BY ROCKSTAR ENERGY DRINK COMING TO THE SHOWGROUNDS AT SAM HOUSTON RACE PARK

Montgomery Gentry, Little Big Town, Ryan Bingham & The Dead Horses and More Performing at Inaugural Day-Long Festival on Wednesday, June 9, 2010

    

HOUSTON (March 31, 2010)—Get Ready to Kick Up Your Heels at The Showgrounds.  The First Annual Country Throwdown Tour® (www.countrythrowdown.com) presented by Rockstar Energy Drink will make a stop in Houston at The Showgrounds atSam Houston Race Park (www.theshowgrounds.com) on Wednesday, June 9, 2010.  The day-long country festival, produced and created by the 4 FINI, Inc., the company responsible for the hugely successful Vans Warped Tour, includes performances from 12 country acts on 3 stages along with a variety of vendors and more!
           
Country Throwdown is anchored by headliners Montgomery Gentry, Little Big Town and Jack Ingram. Other artists confirmed for the first annual multi-stage country tour include Oscar-winning singer-songwriter Ryan Bingham and The Dead Horses Eric Church, Eli Young Band, The Lost Trailers, Jonathan Singleton & The Grove and Emily West. Performances will take place on one main stage and two side stages throughout the day.  Check out new videos from the artists, full band profiles, and free Mp3s by visiting www.countrythrowdown.com/bands.

In keeping with the spirit of discovering new artists, the tour has partnered with The Bluebird Café to feature nine emerging singer-songwriters. The Cafe is world-renowned for launching the careers of country super stars Garth Brooks, Faith Hill, Trisha Yearwood, Keith Urban, Dierks Bentley, Kenny Chesney and Taylor Swift.  
The 2010 Bluebird Café tent will highlight up-and-coming artists Ashley Ray, Brad Tursi, Cory Branan, Dave Pahanish, Jedd Hughes, Sarah Buxton, Troy Olsen, Heather Morgan and Walker Hayes. Fans will get to see these artists perform in an intimate “In the Round” sets, whereby musicians take turns performing together while briefly describing their songcraft.  These artist will also perform nightly during the main stage set changes. To learn more about these emerging acts, visit: http://www.countrythrowdown.com/bands.

Country Throwdown Tour® features a diverse lineup uniting established and emerging artists in the country music scene, as well as a full concourse of lifestyle attractions and vendors. Gates open daily at 1:00 p.m. and fans are encouraged to come early to win the chance for a seat upgrade; join in the pre-show party; get autographs from their favorite artists; and watch the Bluebird Café tent artists. 

Fans who bring an empty Rockstar Energy Drink can to recycle will be able to get in early through the separate Rockstar entrance area and fans that spend $30.00 on Wrangler jeans (in participating retail locations) will receive a Country Throwdown Tour poster and will be entered for the chance to win concert tickets and meet-and-greets with their favorite tour artists.

The tour has teamed up with Tickets-for-Charity® to offer premium seats and exclusive VIP Packages to benefit great causes. Fans can purchase this special selection of premium seats and VIP Packages by visiting www.ticketsforcharity.com or calling Tickets-for-Charity at 1-866-567-4576.

The Country Throwdown Tour® is made possible through the support of presenting sponsor Rockstar Energy Drink, supporting sponsors such as: Wrangler, Best Buy, Affliction, media sponsors GAC TV and PEOPLE Country, NAMM, BMI, Capitol, Warner Bros Nashville and Show Dog Universal.

Tickets for the Country Throwdown Tour® are available beginning Saturday, April 10 at 10 a.m. Tickets are available online at www.theshowgrounds.com, www.livenation.com or at participating Houston-area Randalls locations, The Showgrounds box office or by calling 800-211-3381. 
                                       
ABOUT THE TOUR
Kevin Lyman is the producer and creator of the hugely successful Vans Warped Tour, the longest running traveling music and extreme sports festival in the world today. With the Vans Warped Tour, Lyman pioneered the successful integration of corporate sponsors with the extreme lifestyle, creating a blueprint for sponsorship integration widely duplicated in the marketplace today. In 2005, Kevin teamed up with John Reese to form Taste of Chaos, LLC (TOC, LLC) and produce the Rockstar Taste of Chaos tour.  In 2007, TOC, LLC presented the first annual Rockstar Mayhem Festival, a summer metal festival featuring 15 metal bands including headliners Slipknot and Disturbed.  A success by all standards, Rockstar Mayhem Festival perhaps most notably integrated the camaraderie Lyman had created on The Vans Warped Tour into a metal festival.   Kevin and his company 4 Fini, Inc. have produced numerous other successful tour productions. Kevin is a music industry authority on multiple corporate branding projects, helping companies maintain the valuable street level credibility that endears their products to the youth market.

Rockstar Energy Drink
is looking forward to expanding into country music by presenting this year’s Country Throwdown Tour. Rockstar has been heavily involved in touring over the past few years including Rockstar Taste of Chaos, Rockstar Mayhem Festival and the Rockstar AP Tour. Rockstar Energy Drink is the world's most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, Rockstar is scientifically formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles--from athletes to rock stars.  Rockstar Energy Drink is available in thirteen amazing flavors: Original, Sugar Free, Zero Carb, Juiced, Guava, Pomegranate, Punched, Punched Citrus, Cola, Recovery, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. Rockstar Energy Shots are available in Wild Berry and Tropical Punch Flavors and just released, Rockstar Energy Gum in Iced Mint and Iced Orange. Rockstar Energy Drink is available at convenience and grocery retail outlets across the United States, Canada, Mexico, Australia, New Zealand, Japan, Germany, Finland and throughout the United Kingdom. Jason May, Executive Vice President for Rockstar Energy Drink, says, “We are really excited to broaden our horizons into the country music genre. We are hoping that this first year introduction will lead to a long relationship with country music and its fans.” www.rockstar69.com 

Tickets-for-Charity
works with some of the biggest names in entertainment to offer fans access to fantastic concert seats, at typically the same or better price they find elsewhere, while supporting great causes in the process. In collaboration with artists such as Billy Joel, Brad Paisley, Coldplay, Elton John, James Taylor, John Mayer, Kenny Chesney, the Rolling Stones, The Police and Barbra Streisand, Tickets-for-Charity has generated over $3.4 million in donations. Tickets-for-Charity partners with over 30 of the world’s most respected non-profit organizations, including Feeding America, The Leukemia & Lymphoma Society and Natural Resources Defense Council. To learn more about Tickets-for-Charity and its complete list of partners and current Charitable Sale™ events, please visit www.ticketsforcharity.com.

The Showgrounds at Sam Houston Race Park is a general admission, standing room only, open-air, uncovered venue.  Shows are open to all ages; Rain or Shine.  Lawn chairs and blankets are allowed at all concert events.  Lawn chairs are available at The Showgrounds for $12 each.  Please visit www.TheShowgrounds.com for a complete list of items allowed at the venue.
           
Live Nation is the future of the music business.  With the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web, Live Nation is revolutionizing the music industry: onstage and online.  Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.”   Additional information about the company can be found at www.livenation.com under the “About Us” section.
           
The Showgrounds at Sam Houston Race Park is Houston’s favorite outdoor entertainment venue featuring performances from national recording artists across all genres of music, as well as high-profile festivals and special events.  The all-ages venue hosts annual Country, Classic Rock and Alt Rock concert events throughout the year.  For more information on upcoming shows, events and tickets, please visit www.theshowgrounds.com or call 800-211-3381.  Platinum Partners Bud Light and Champion Energy Services.

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